Tyler Hamilton is dead-on. Environmental journalism cannot be allowed to become a victim to the political theater that had denigrated so many of the topics which are so vital for each of us individually and worldwide.
Unfortunately, that does not mean that environmental reporters will become any less of an endangered species within the world of mainstream media. But the medium may need to change; specifically it’s future could be in the business community where large and small businesses devote most or all of their efforts into improving air quality, water quality, wildlife and natures habitat.
The message from those with the expertise, companies both large and small, may best be delivered in the actions they take. These companies can explain the complex issues and more importantly make the case for the solutions. Their value will be in solving the air and water quality issues, not just talking about them.
Midwest for example, is a small company specializing in environmental services, able to provide many valuable solutions; that’s almost the easy part. The hard part is being able to communicate the value in a way that actually argues the case that the solution does not “cost” but pays dividends in the overall quality of life.
This communications expertise is needed by those of us in business who have great solutions. Maybe we need to hire the Tyler Hamilton’s of this world to help tell our stories.